A seal of approval from your client feels great, doesn’t it? Everyone loves good feedback. The proverbial slap on the back.
It’s a large part of what makes me happy, makes me tick, why I love my job so much. But… it’s also a fantastic way to help you market your business as well.
By using testimonials as part of your digital marketing content (in any format whether it’s words, audio or video) you transform your ‘sales pitch’ into an unbiased and trustworthy recommendation for your business in a heartbeat.
Why are testimonials so effective?
They build trust. Whether your clients are raving about what you’ve done for them or about how amazing your product is, they’re basically telling your other clients (potential and existing) that they’ve had a brilliant experience with you.
It’s not your words. Because testimonials are written by your clients, they will stand out as candid and unbiased accounts of how awesome you are.
They can win over even the toughest cynic. It’s a shame but we do tend to be a bit cynical these days and don’t believe everything we are told. But, often, we do believe other people. A good testimonial has the power to overcome scepticism and convince others that your business really is, well, the business.
So, don’t be shy! Build up your army of advocates.
Ask your clients for testimonials, encourage them to leave you reviews, and build it onto your process so you never let one slip away.
And if it’s not a glowing testimonial don’t worry – you can learn from it and put whatever they didn’t like right.