Blogging is a fantastic way to get your business voice out there.
In fact, I’d go so far to state that it’s probably the most important digital marketing activity you can invest in.
Yes, you’ll have to commit to it. You’ll certainly have to plan it out and make time to think about what you want to say.
Oh, but it’s worth it! Why? Because blogging is probably the best way to give your business a voice, engage with your audience, and it’ll also gives you plenty of content to share on your social media platforms.
Let’s face it, if you have nothing to say, or no information to share – then you’re probably in the wrong business. Sounds harsh, yes – but your business has a voice and it deserves to be heard.
Here are some great reasons why blogging for your business is worth it.
A blog will help you stay on track with your digital PR and marketing strategy. Stick to your schedule and before you know it you’ll have loads of purposeful content that you can use for your social media fodder.
It’ll make you think. Writing regularly for your business will focus your mind on your business brand and what you want to say, your industry, and your customers. Remember, content with no focus attracts no readers!
It can help you understand your audience better. If you’ve analytics plugged in then you can track your click-throughs, shares and comments and see what your audience want. Reader comments, especially, are a great way to get feedback on your business activities, products and services.
You’ll own it. Your blog will belong to you rather than a third-party app like Twitter or Facebook.
It’ll fuel your SEO efforts without a doubt. Search engines love new content and a blog is a fantastic way to publish valuable content regularly.
What are you waiting for? What have I missed? Leave your comments below!
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