A goal for me this new decade is to shout more about me and my professional achievements.
Why? As a writer and PR professional, I often forget or avoid promoting myself as it’s so much easier and pleasurable supporting my clients, other people and businesses. And of course, that’s what I get paid to do!
While I’m excellent at writing about other’s successes and putting them in the spotlight, I’ve realised that I tend to shy away from shouting about my own successes.
But these are the things that should be focused on. It’s not bragging or boastful; rather essential to take the time to look at my achievements and using them to further grow and develop.
From now on I shall be sharing my successes and wins more frequently and to kick start this here are a few of my proudest moments from last year.
The rewilding conference held by Climate Action North attracted high levels of interest and it was great fun to work with the local press to produce some fantastic media coverage. The sell-out World Environment Day conference explored how rewilding can help stem the climate crisis.
One aspect of writing that I love is I’m always discovering new stuff and learning all the time.
An example of this is when I wrote this article about why wasps are so desperately in need of a change of image and public opinion.
Similarly turning my writing hand to technical subjects is a delightful challenge. Researching and writing about field service software was certainly interesting; I loved distilling complex information into simple, clear language that’s quickly and easily understood by others.
Promoting the successes of businesses is a joy. Here I prepared a press release about the continued expansion of County Durham retailer One Sports Warehouse who struck a deal with Japanese sportswear giant ASICS Group.
And, of course, celebrating milestones is very important. Durham-based Octopus Revenue marked five years in business in 2019. Sarah Thompson and her team provided outsourced revenue management to more than 50 properties across the UK in that duration – and I got some brilliant coverage in the local business pages and hospitality publications.
Similarly, Gateshead-based bathroom firm Cladwise made a big splash with its showroom and expansion plans ahead of its two-year anniversary in business; they were delighted with the messages of support and praise after the story ran in a number of business media outlets last year.
The above has shown me that we don’t need to save celebrations just for the big things! Each minor milestone may seem small on its own, but recording the smaller tasks enhances motivation and paves the way toward the next mini-win, and ultimate long-term success.