Knowing how to tell your business story needs to be a crucial part of your marketing and PR efforts. If you understand the inherent human craving for connection, wrap your vision into a beautiful and captivating story, and clearly communicate this to your audience you’ll go a long way in engaging …
Six elements for effective writing
While good grammar and spelling is undeniably important, merely demonstrating your ability to use quotation marks isn’t enough to make your content stand out, grab your reader’s attention, or generate the interest you’re after. In my work as a PR consultant and writer, I strive to help my clients …
Four reasons why spelling matters
We have a short amount of time to make an impression, and if your business card, website or advert is riddled with spelling mistakes it won’t place you in a favourable light. While some spelling mistakes may be harmless and even amusing, many aren’t. The humble typo can have the power to make us …