Branding is important for all businesses and integral to the way you’re perceived and influences the way you communicate. After all, the essence of a brand is the experience and emotion people have when they interact with you or your business. It’s your business personality shaped by your …
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What’s your inspiration?
I’m always thinking about how to get inspiration to write. It’s something that comes up in conversation all too often; I hear people say they ‘feel stuck’ when writing content and end up staring at the blank screen or paper awaiting inspiration and for the words to flow. It happens to the best …
Why I always say ‘plan’ first!
Think about it. How can you successfully use digital marketing tools and techniques to market your business if you don’t plan it out first? A bit of careful thinking, planning and research will put you in good stead and ensure that your digital strategy is crafted from a position of strength and …