Social media has massive potential to boost your business profile. But if it’s not planned and executed properly there’s a real risk it could threaten your reputation and potentially damage your business. The last thing you want to do is to embarrass yourself, your business and make others …
Digital marketing
The truth about writing for a living
As a PR and writing consultant I often find many people think it’s about cobbling some words together in a matter of minutes. But it takes time to research and produce compelling copy that people want to read. And it takes expertise and care to write with purpose, to master the necessary …
The business of storytelling
Knowing how to tell your business story needs to be a crucial part of your marketing and PR efforts. If you understand the inherent human craving for connection, wrap your vision into a beautiful and captivating story, and clearly communicate this to your audience you’ll go a long way in engaging …