Social media has massive potential to boost your business profile. But if it’s not planned and executed properly there’s a real risk it could threaten your reputation and potentially damage your business. The last thing you want to do is to embarrass yourself, your business and make others …
Writing
What does success look like?
What comprises success? What does it look like and how can we measure it? Is it by turnover, net worth, bonuses and salary? Status, title and holidays? Or possessions like jewellery, clothes and cars? These things matter. And they are easily measured, quantifiable and simple to set as tangible …
The truth about writing for a living
As a PR and writing consultant I often find many people think it’s about cobbling some words together in a matter of minutes. But it takes time to research and produce compelling copy that people want to read. And it takes expertise and care to write with purpose, to master the necessary …