Email marketing can be a brilliant way to build and maintain relationships with your audience. It can help you stand out from your competitors and it’s a great way to cultivate a personal and intimate connection with your customers. Here are my tips to help you make sure that your email …
Writing
Why proofing your own copy is so damn difficult!
Attention to detail speaks volumes. Like it or not, it’s a reflection on your business, your brand, and your professionalism. It’s a difficult task however, even for the most seasoned writer, to proofread their own words. It’s a skill that is acquired, and proofreading your own content is …
5 tips to write a great headline
First impressions are everything, right? And that’s exactly what a headline is; a first impression. The headline writer's art is to sell stories to readers by telling them what the content is about and grabbing their attention - without misleading them. It’s important to get this right before …