Plan and research
A scattergun approach never works. Think first and make sure you have a plan in place to maximise your chances of success. I’ll define your digital PR and marketing strategy to identify your aims and objectives, consider your audiences and what you want to say to them. It’s a focussed approach that puts careful thinking, planning and research first, so that your digital strategy is crafted from a position of strength and knowledge.
Written content is the digital life-blood for your business and must be worth discovering, sharing and acting upon. With a consistent tone that suits your brand, I will write the content your business needs to tell the right stories. It will do a really good job of explaining your business, your vision and values – in a nutshell what you’re all about.
It will express who you are, encourage engagement with your customers and build your digital visibility.
Share your messages
The platforms are wide and varied and include:
✓ Blog posts, features, columns, opinion pieces and press releases
✓ Award applications and speech writing
✓ Website copy and updates
✓ Social media posts