As a PR and writing consultant I often find many people think it’s about cobbling some words together in a matter of minutes. But it takes time to research and produce compelling copy that people want to read. And it takes expertise and care to write with purpose, to master the necessary …
Thinking
The business of storytelling
Knowing how to tell your business story needs to be a crucial part of your marketing and PR efforts. If you understand the inherent human craving for connection, wrap your vision into a beautiful and captivating story, and clearly communicate this to your audience you’ll go a long way in engaging …
Six elements for effective writing
While good grammar and spelling is undeniably important, merely demonstrating your ability to use quotation marks isn’t enough to make your content stand out, grab your reader’s attention, or generate the interest you’re after. In my work as a PR consultant and writer, I strive to help my clients …