Branding is important for all businesses and integral to the way you’re perceived and influences the way you communicate.
After all, the essence of a brand is the experience and emotion people have when they interact with you or your business. It’s your business personality shaped by your clients’ perceptions of you!
I’ve worked with lots of brand developers over the years for various projects, businesses and clients and have always found it an exciting and enjoyable process.
But going through the process for ME, well that was even better!
I took my time with it. It’s not a job I wanted to rush. And the end result? There it is above on my business card.
I love it. Why? Because it’s my name written in my writing. My business is ME and I write – so it made sense to have my signature as my brand.
The pink dots represent my creative and fun side.
It’s authentic and it’s consistent.
Best of all, no-one can take it away from me, and it will follow me everywhere.
What does your brand mean to you?
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