Business birthdays are important for both you and for your clients. After all, starting and running your own business is no easy task so we should all acknowledge and celebrate these achievements for our businesses!
So, it’s worth taking the time to embrace the achievement and love it – whether it’s your first or fiftieth year in business.
But it’s vital to plan! Refocusing on your brand’s core messaging, reflecting on successes, and planning for the future will ensure that you don’t waste your efforts and money on random ideas that don’t support your broader goals.
Consider how long your celebrations will last. Will there be events and acknowledgement throughout the year, or will you quietly build up to one big blow-out bash? Whatever the timeline, a campaign like this usually involves many components. Here are four ideas you could include in your birthday celebration campaign.
Brand it up. From email signatures to a dedicated website, make sure your anniversary campaign message is heard loud and clear.
Brand your party invitations, print special postcards, and update your social media profile images. As you go about the daily running of your business try and find everyday ways of promoting this milestone!
Pitch it to the media. Birthdays are, of course, very important but they don’t tend to be newsworthy. To get coverage for your business birthday, you’ll need to tie it to revenue or staff growth, noteworthy client acquisitions, or any other growth opportunities you have in the pipeline.
Throw a party! What’s a birthday without a party? Cake and champagne will go a long way to extend good-will with your existing and potential customers, influential contacts and suppliers in your network and help celebrate your business milestone. It’s a great opportunity to toast the business and all who have a had a hand in its success. If managed right, you should be able to create publicity and a positive buzz about your business. Don’t forget to get some great photos so you can share as mementos and give you great content for your social media channels.
Run a competition or discount. Contests, promotions, and special offers on your products and services with the aim of celebrating your anniversary and giving a gift, rather than receiving one, will be something that your clients will respect and appreciate. Make it fit the theme and offer them a discount if they continue to use your service or reward them for increased spend with your business. Even better, add a thank you note for their continued support and custom.
Above all, it’s your business birthday so have fun!