Blogging is a fantastic way to get your business voice out there. In fact, I’d go so far to state that it’s probably the most important digital marketing activity you can invest in. Yes, you’ll have to commit to it. You’ll certainly have to plan it out and make time to think about what you …
When is personal too personal for your brand?
I’ve just written a blog post on how blurred lines between your personal and professional identities should be managed (ideally with a digital magna carta!) and it got me thinking on how personal is too personal? What kind of stories should we share about ourselves as business owners and …
Avoid common blunders with a digital ‘magna carta’!
Digital PR and marketing is a fantastic way to share your news and thoughts. It’s an essential avenue to build awareness about your business and to develop a loyal and engaged customer base. And you need to get it right. So, what happens if you want someone else to do this work, or help you out …